Definition: Activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
Business to Business (B2B) Marketing: One of the most significant benefits of B2B marketing is that you increase traffic to your website. Increased traffic to your site means that more people discover your brand and get to know your business. With B2B marketing, you help optimize your website to drive more traffic to your page.
Business to Consumer (B2C) Marketing: Overall, a significant difference between B2B marketing - multiple decision-makers that will take longer to decide what’s a good fit for their company - contrasts with B2C which has individual consumers that are more likely to impulse buy for themselves.
For many traditional businesses, the line between B2B vs B2C commerce is blending and blurring. In reality, it is smart for companies to consider using both B2C and B2B strategies.
Consider engaging with Chamber members to refine your strategy!